For a company that has been going for 10 months and hasn’t made a profit
“YouTube figured out what Google and Yahoo and Microsoft and all the others in the marketplace didn’t,” she said. “It’s not about the video. It’s about creating a community around the video.”
Well so there you have it… social networking is THE thing … and just to think, it was in 2003 that I wrote my article about tweenies online,I ended it by saying:
The girls who use the web sites in order to communicate with others are using roles
to express themselves in a range of ways; sometimes speaking as ‘themselves’ and
sometimes as mothers or as employers (etc). Their interaction is both public and
private, conformist and rebellious and forms just a small segment of a much longer
international, historical conversation where women and girls continue to grapple with
a range of definitions of what it means to be feminine. In doing so, they form crucial
links with each other and seek above all, to stay in contact.
The article is ‘Negotiating Femininities Online’ in Gender and Education Vol. 16, No. 1, March 2004.
I am quite pleased with this as I wrote it before people were talking of Web 2.0 and ’social networking’. (It took 2 years for them to publish it as one reviewer kept it for more than a year!!)
