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DrJoolz Snapshotz on Life

February 4, 2007

Marketing is fun fun fun [innovation, culture, YouTube] — DrJoolz @ 7:33 pm

 

So, don’t you love this figure I made ? I did it here: M and Ms character creator

It is a mashup that is to say it is created from content derived from a number of sites.  You can see quite a lot of mashups on YouTube - using video spliced from lots of sources. Like  here.

It is different from culture jamming,  but could be confused with it. Culture jamming is pretty much ant advertising while many mashups are actually marketing ploys. Culture jamming transforms one media message into another like this.

Anyway how about making your own nike ad using  this mashup here.

4 Comments »

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  1. That’s an interesting use of the phrase mash-up. Here in South London, it means something quite different. Example:
    Yeah man, I was like to’ally mash-up last night. See #6 here for more details: http://www.urbandictionary.com/define.php?term=mash+up

    Comment by citybitch — February 4, 2007 @ 9:15 pm

  2. That is so well wicked citybitch. I’m lovin’ it and the urban dictionary is way cool.

    Comment by DrJoolz — February 5, 2007 @ 9:51 am

  3. Culture Jamming is something that seems to be getting more and more into the public eye lately. Check out this video, a great example of Culture Jamming: http://travelistic.com/video/show/2369

    Comment by Jessica — February 13, 2007 @ 10:42 pm

  4. oh great video thanks jessica!!

    Comment by DrJoolz — February 15, 2007 @ 11:41 am

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